Privacy Policy

Privacy Policy

Last updated: [ December 2025 ]

Introduction

Little Roots Pediatric Therapy (“we”, “us”, “our”, “Company”) respects your privacy and is committed to protecting it. This Privacy Policy governs your access to and use of our website littlerootspediatrictherapy.ca (the “Website”) and any related services — whether you are a site visitor, prospective or actual client receiving in-home, in-community, virtual or group therapy.

Personal Information

Under this Policy, “Personal Information” means any information about an identifiable individual (e.g. name, contact info, health/therapy-related info), but does not include generic business contact information of an organization.

Why We Collect Personal Information

We collect Personal Information in order to:

• deliver occupational therapy and allied services (in-home, community, virtual, group) tailored to your or your child’s needs,
• manage scheduling, billing, communication, and care plans,
• respond to your inquiries and client intake forms,
• if you consent: send newsletters or informational/promotional materials,
• support community offerings, resources or group-program enrolment,
• improve our Website and services, and
• comply with regulatory or legal obligations.

How We Collect Personal Information

We collect personal information only by lawful, fair means, and only what is reasonably necessary for the above purposes. Collection may occur via:

• Forms on the Website: contact form, intake forms, newsletter sign-up, feedback forms, etc.
• Communication by email/phone/text when you contact us.
• During therapy service provision (assessments, progress notes, care plans) — always with consent.
• Automatically, through technologies described below, when you visit/use the Website.

Automatic Data Collection, Cookies & Pixels

When you browse the Website, we may use standard web technologies (cookies, server logs, marketing/analytics pixels) or similar tools to collect information about your device, browser, usage patterns and traffic — e.g. IP address, browser type, pages visited, date/time of visit, referral source. This data helps us understand how the site is used and how to make improvements. If you choose to provide personal information (e.g. via a form), that information may be associated with automatically collected data.

Third-party services (e.g. advertising, social media, analytics) used on the Website may also deploy cookies or tracking technologies. We do not control how those third parties use the data; their use is subject to their respective privacy policies.

You can adjust your browser settings to refuse cookies — but doing so may limit certain features of the Website.

Use of Your Information

We use the collected information to:

• provide and manage therapy services (in-home, in-community, virtual, group), client care, scheduling, billing, and follow-up,
• communicate with you about appointments, care plans, administrative or therapy-related updates,
• deliver newsletters or marketing/promotional materials if you have opted in — with an easy unsubscribe option,
• personalize and improve the Website, services, and user experience,
• enforce our policies, legal rights, and respond to inquiries or concerns,
• comply with legal, regulatory, or contractual obligations.

Email and Electronic Communications Policy

If you choose to correspond with us via email (or other electronic media), we may store the content of your communications (email address, message content, our response). We treat these communications with the same confidentiality protections as other personal information.

We do not sell, rent, lease, or otherwise disclose your email address or subscription list to third parties — except as required by law.

Any marketing or promotional emails we send will clearly identify the sender and provide a simple, visible method to unsubscribe or opt out. You may opt out at any time, and we will honor that request.

Disclosure of Personal Information

As a general rule, we will not sell, rent, lease, or otherwise transfer your personal information to third parties.

We may share your information with:

• our employees, contractors, or service providers (e.g. scheduling software, virtual-care platforms) who assist in delivering our services — only under confidentiality obligations,
• professional advisors or legal authorities when required by law or to protect our legal rights or clients’ safety,
• a successor organization if Little Roots is sold, merged, or reorganized.

We will disclose personal information only for the purposes described above, and with appropriate safeguards.

Security of Personal Information

We deploy physical, administrative, and technical safeguards to protect your personal information from unauthorized access, disclosure, use, modification or loss. Examples include secure server infrastructure, encryption where feasible, password-protected access by authorized staff, regular security reviews, and staff training.

Because no method of transmission over the internet or storage is completely secure, we cannot guarantee absolute security — but we commit to reasonable protective measures.

Accuracy, Access, Correction and Retention

If you believe any personal information we hold about you is inaccurate or incomplete, you may contact us to request correction. We will respond promptly and make changes when appropriate.

We retain personal information only as long as needed for the purpose for which it was collected, or as required by law. When it is no longer needed, we securely dispose of or anonymize it.

Rights for International or EU Users (GDPR-style Rights)

If you are visiting from the European Union or other jurisdictions with data-protection laws similar to the EU General Data Protection Regulation (GDPR), you may have certain rights, such as:

• the right to access your personal data,
• the right to request correction or deletion of your personal data,
• the right to restrict or object to certain processing,
• the right to data portability, and
• the right to withdraw consent at any time (without affecting prior processing based on consent).

You may also lodge a complaint with a relevant supervisory authority if you believe our processing violates applicable law.

Consent & Acceptance

By using our Website or providing information to us, you consent to the terms of this Privacy Policy. If you do not agree, please do not use the Website or submit personal information.

Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted here, along with a “Last updated” date. Continued use of our Website or services after changes constitutes acceptance of the revised policy.

Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy — such as access, correction, deletion, or opting out of communications — you may contact us.

Get In Touch

Email: info@littlerootspt.ca

Hours of Operation:

Monday to Sunday By Appointment Only

Service Areas

Halifax, Dartmouth and the surrounding areas.

In-person appointments within 30 km of downtown Halifax

Virtual therapy available province wide across Nova Scotia.